Building your first mobile app – 3S Strategy


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Mobile apps are revolutionizing they way businesses work, helping businesses to increase productivity by more effectively mobilizing their workforces. Mobile apps are more accessible and available to the end users over plethora of devices including smartphones, tablets, and wearable devices.

Mobile apps are not only meant for large enterprises, it is empowering the micro and small businesses to improve customer engagement, provide location specific notifications, display contextual information, and stand out from competition. It is going to be a standard component of any business now and in the future. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to adapt this trend or not.

If you do not have a lot of time and lot of money, then make lesser mistakes by following these 3S strategies – Study, Sketch, and Sprint. Good luck!!

1. Study

There are millions of apps on the app store, somebody could have already tried your big idea, some might have succeeded and some might have failed. Set your goals clearly and lay down your idea on a business model canvas.

Business model canvas is the top choice for entrepreneurs, universities, accelerators, and large enterprises. Lean canvas is adapted from Business model canvas and is more applicable for Lean startups.

The lean canvas has 9 main areas to think through and organize your idea and make it a viable business

  • List your customer’s top 3 problems
  • List your target customers and users, and List the characteristics of your ideal customers
  • Identify the single, clear, compelling message that turns an unaware visitor into an interested prospect. List your X for Yanalogy (e.g. YouTube = Flickr for videos)
  • Outline a possible solution for each problem
  • List your path to customers
  • List your sources of revenue
  • List your fixed and variable costs
  • List the key numbers that tell you how your business is doing
  • Something that can’t be easily copied or bought

You can download the canvas from

Once you ready with your business model, you have to now list down the core requirements and eco system for the app that you are building.

There are 5 areas to think through before we start the app development

  • List the core features of your app
  • List the target devices & platform ex. iPhone, iPad, Android phone, apple watch, etc.
  • Decide on the monetization – Freemium, Paid app, In-app purchases, ads
  • List the reference apps that you like the most
  • Does the app need to be multilingual

A detailed questionnaire is available for download – for startups, for small businesses, and for enterprises at,

2. Sketch

Visualize your concept by pencil sketching it on paper. This will be handy when you explain your concept to the design and the development teams.

We suggest a very simple method for doing the paper sketches, here is how you do it.

  • Take a A4 size sheet
  • Fold it into by half
  • Repeat this 2 more times
  • Open the sheet and you will find 8 rectangular boxes similar to mobile phone screens
  • Draw the app screens on each box

You can create these app screens on UI prototyping tools like FluidUI, Balsamiq, Invisonapp or POP as well to digitize the sketch and create the navigation flow for the app.

3. Sprint

Agile development is an apt model to develop mobile apps. Agile approaches help teams respond to unpredictability through incremental, iterative work cadences, known as sprints. Agile methodologies are an alternative to waterfall, or traditional sequential development. Once you create a full list of features that you want to develop, group them into two-weeks sprints of development and delivery. Scrum is an Agile framework and, as such, is consistent with the values of the Agile Manifesto.


    • Individuals and interactions over processes and tools

Scrum is a team-based approach to delivering value to the business. Team members work together to achieve a shared business goal. The Scrum framework promotes effective interaction between team members so the team delivers value to the business.

    • Working software over comprehensive documentation

Scrum requires a working, finished product increment as the primary result of every sprint. Whatever activities take place during the sprint, the focus is on the creation of the product increment. A Scrum team’s goal is to produce a product increment every sprint. The increment may not yet include enough functionality for the business to decide to ship it, but the team’s job is to ensure the functionality present is of shippable quality.

    • Customer collaboration over contract negotiation

Scrum is a framework designed to promote and facilitate collaboration. Team members collaborate with each other to find the best way to build and deliver the software, or other deliverables, to the business. The team, especially the product owner, collaborates with stakeholders to inspect and adapt the product vision so the product will be as valuable as possible.

    • Responding to change over following a plan

Scrum teams constantly respond to change so that the best possible outcome can be achieved. Scrum can be described as a framework of feedback loops, allowing the team to constantly inspect and adapt so the product delivers maximum value.

More details at


Following these 3S strategies helps you realize your idea in a shorter time frame, and at a better quality taking you closer to your goals. Let us know if need any assistance in applying these strategies, we will be happy to engage with you and provide our consulting service to take it forward.


Code Khadi, a best Mobile application development company stands out on its Mobile First approach. We concentrate more on building high-quality apps for the startups and Enterprises. Hire our top mobile app developers to build your dream app.
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